The Gender Gap in Preferences: Evidence from 45,397 Facebook Interests

  • Contributors: Ángel Cuevas, Rubén Cuevas, Klaus Desmet, Ignacio Ortuño-Ortín
  • Year: 2021
  • Venue:
  • Abstract:

    This paper uses information on the frequency of 45,397 Facebook interests to study how the difference in preferences between men and women changes with a country’s degree of gender equality. For preference dimensions that are systematically biased toward the same gender across the globe, differences between men and women are larger in more gender-equal countries. In
    contrast, for preference dimensions with a gender bias that varies across countries, the opposite holds. This finding takes an important step toward reconciling evolutionary psychology and social role theory as they relate to gender.

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