IAB Spain is the leading level industry association for the digital advertising ecosystem.
Its mission is to promote the development of this innovative sector and ensure its sustainability by shaping the regulatory environment. Moreover, demonstrates the value digital advertising brings to economy, to consumers and to the market, and developing and facilitating the uptake of harmonised business practices that take account of changing user expectations and enable digital brand advertising to scale in Europe. The power of IAB Spain comes from its extensive membership at both European network and corporate levels.
IAB Spain is part of a European network of national IAB´s national membership with 25 countries spans the entire continent. IAB Spain has more than 200 members including advertisers, major media groups, publishers and portals, agencies, research companies and technology and service providers.